How less can be more

Tatsuro Kiuchi is an artist born in Tokyo, Japan in 1966 that is well known for his first-class skills in the “bloodthirsty” field of illustration. Instead of taking undersized steps on the career’s ladder, he took a shortcut and, let’s express the situation in a creative turn of phrase, utilized a lift in order to be able to reach the finish line faster. Some might feel cheated or even start protesting this injustice (him taking a shortcut); nonetheless it is nothing but a natural outcome, since T. Kiuchi was born with the talent which later he enhanced before and after graduation with distinction from Art Center College of Design in Pasadena, California. So, the game of reaching for the top is fair and square – no tricks, and then automatically the protests that I’ve mentioned are just imaginary friends of mine.

Tatsuro’s first picture book The Lotus Seed (text by Sherry Garland / Houghton Mifflin Harcourt) has sold more than 250,000 copies worldwide, which pretty much describes on which floor the doors of the lift have already been opened for him. If you, dear readers, are lost with the numbers (not all of us are good with maths) let me drop you few names instead of figures… Does Royal Mail, Starbucks, New York Times or Washington Post ring a bell to you?

Yes, you are right or another option would be that you are wrong, which would say a lot about your intellect capacity! Tatsuro Kiuchi probably no longer has a fear of heights, if you know what I mean. Well, not like he was ever scared or not like I have proficient information to cover this subject, most importantly the point that I am hiding in this jungle of metaphors is that he is doing very well.

Originally and surprisingly, the illustrator was a graduate in Biology at International Christian University in Tokyo, however he made the change to an art career. At the beginning of career as an illustrator for the most part he illustrated children’s books with several publishers in US and Japan. Eventually, Tatsuro Kiuchi branched out into editorial work in magazines, advertising commissions and book jacket illustrations.

His work is a perfect amalgamation of simple and sparse colours. Without doubts there is something heartwarming about his work that just reaches out to the ones exploring it. That’s why his work has been recognized by Communicatin Arts, American Illustration, Society of Illustrators, Art Directors Club, 3×3, The Association of Illustrators Images and Design Week Award. Less being more at least works for T. Kiuchi’s case.

More of his works can be found here.

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