London Ethnic & Fashion London were hosting a Closing party for Fashion Week in aid of Capital FM’s charity ‘Help A Capital Child’ at one of London’s most extravagant venues – Rise The Superclub and I have been invited to attend the event as a blogger.
Fashion party was raising funds for Capital FM’s charity ‘Help A Capital Child’. DJs, live bands, catwalk shows, a bar, free drinks for guests on entry, a celebrity memorabilia auction and raffle to raise funds for the charity and finally a dancefloor until late was plated to the ones who attended.
‘Partying for a cause’ was never my thing, but I was sort of bribed by the idea of two juxtapositions meeting at a point of a party. The theoretical formula should go like: fashion+charity=party and in the memory of maths I decided to see how it works when applied practically.
Flashing lights and zero amount of available couches combo wasn’t great for my dying feet (killer heels), so I rushed to the bar to order a glass of my favorite – gin&tonic. I found some sort of barrier to lean on and then got myself slowly absorbed into the world of fashion… While skimming through people’s outfits, faces and fabrics I rediscovered my own closet and my head was already making a train of thoughts for new mix’n’matching marathon for my wardrobe.
One formula leads to another one, isn’t it?
Dozing of didn’t last much, since live performers ended whatever they were doing (have to admit, didn’t like Justin-Timberlake-wanna-be’s singing ) and then the show began.
Catwalk shows spotlighted some of the London Ethnic Fashion House’s home-grown London Fashion Designers, including Soumia Ghouini , Rabbit Hole London , Carlotta Actis Barone and Rebecca Suanli-Goh , who have been featured previously at London’s Graduate Fashion Week and London Fashion Week shows.
Each designer had unique approach to fashion and personal tendencies but I would also like to give some credit to the DJs. They have done great work, functioning as a glue to make the catwalk and the party duo happen. I won’t go into the details about the fashion designs itself, simply because I am not an expert of that kind, so I leave this for the wardrobe gurus.
And at some point the fashion + charity thingy ended. And to be fair the premises were abandoned by the press/designers pretty fast. Either they are no good at maths, since they just got to know a single figure of the formula (fashion), or they don’t give a crap and just did what they were paid for. Consumerism whispers that the second case is probably more accurate. I never understood were charity is positioned, probably cause I wasn’t really listening to the people on stage. And we all know how charities are interconnected with speeches on stage. Finally, free drinks helped to forget about the emptiness of the venue for only a short period of time and I had to stop my mathematical research at this point.
The formula doesn’t work. Maybe, by singling those three subjects out you can say that the event did succeed, everyone got what they came for. Fashion masses- fashion itself, people that came for charity – donated their money and party people – did got a bit of a party (I assume it got busier when I left).
I have to admit, my grades were pretty average in maths.