The biannual Shoreditch Fashion show this year was hosted by Offbeat in association with Batiste, the UK’s No.1 dry shampoo brand. The night promised guests an élite sneak peek into the work of the UK’s up and coming designers, musicians and artists. Labelling it only as a fashion show would put your name in few folks’ most wanted list, as it was too, a festival exposing visionary and emerging art, experimental music acts, installations and pop ups. Not a mere catwalk, capish?
As me and my mate Gabriele were pretty busy getting flashed by immense amount of lights caused by iphonographers (later on I joined the army) inside the venue, more than few peeps were trying to get within the frames of real cameras and strike ‘the best angle’ poses with a diminutive pout every now and then. I would put a joke about fashion police and even drop A.C.A.B line in this sentence, but no one likes inadequate bastards, so I won’t. Speaking about the venue, choosing Oval Space was a very bright thing to do, as this crib has a kick-ass smoking area, huge-ass bar and this mighty boosh vibe attached to it that just salutes one’s alcohol consumption volumes.
Anyways, place got packed pretty soon and the chick crowd was a clear outcome of the promotion TSFS had done beforehand. Electrifying line-up of musicians, designers and artists definitely aided with that department and attracted few celebs and bloggers. Oliver Proudlock with his modelling girlfriend Grace McGovern, also famous folks like Emily Austen and Marie Claire Holthuizen were also there. But do well-known names guarantee successfulness of the night?
Vince Kidd sure did. He certainly added a ‘wow’ factor and caused few week-knee incidents with his husky voice. This kid (excuse my lack of competence) and his strong performance at the show has won himself a position of a new voice crush, not the title one would trust, but still check this guy’s stuff here! I somehow managed to miss out Rufio Summers’ performance, but a safe source (I trust my friend’s taste) has put a word for him as an edgy musician with a voice capable of energising the crowd. Finally, Kill It Kid with their dirty blues and dark pop chick Lydia Baylis were a right-on-spot hand pick that gave a kinky atmosphere and kept everyone excited for the fashion show.
While I & my friend were chatting up few bloggers and photographers inside the press room, a hubbub has begun on the other side of the doors .When we got big news delivered – catwalk time- everyone went on a craze mode left their Batiste freebie bags full of hair products, cups full of alcohol and rushed out as it was the apocalypse itself coming. And here it goes… Models fiercely stormed in with Marcelo Yarussi’s daring designs, showcased Nicolas Wirth’s intriguing collection and became dreamingly pastel by Christina Tiran’s & Victoria Rowley’s effort. All-black and sharp Maria Zhminko was bravely aesthetical as was Rebecca Morter’s & Gemma Vanson’s celebration of revealed female body. Lastly, personally most anticipated Isabell Yalda Hellysaz flew all the way from Sweden and presented futuristic and masculine fashion sense of hers. Extra attention to details and alternative approach has already gained her a reputation within the industry and eminent face masks well-liked by Lady Gaga herself has rocked the catwalk.
RESERVOIR OF ART
Wimbledon’s BA Fine Art: Painting student SunYin Xiaowen’s sculpture grabbed my attention instantly. His abstract piece explored the complex dimension of traces and the resultant impact this has on our emotions, whether that be enjoyment or pain. Aphra Shezma’s interactive sculpture facilitated the connection people have with the world around them. While Linda Cieniawskwa explored the ties that exist between two people in relationship, Charlotte Osborne offered a new perspective on our own fragility and Gwenyth Fugard provoked boundaries. All of these fitted ‘’Through the dark, light shall appear’’ theme but I preferred the brighter side with an amazing display of animation work from Dom and Ink that allowed people to colour in and take the hip posters back home (I took quite a bunch). Lastly, on the playful horizon a pop-up salon by Bastille settled down and was prepared to save anyone from a bad hair day.
The Show was supported by iconic industry heads including world-renowned fashion designer Julien Macdonald, top model agency NEVS models, and BoxPark, the world’s first pop-up mall. With further support from media partners such as Fashion TV, the global multimedia network leader in fashion and lifestyle content, Don’t Panic, Aesthetica Magazine & ArtLys. The night turned out into a trendy bazaar boasting of various goods and most certainly one hell of a party. Shoot out to everyone who contributed!