I remember meeting Ethan for the very first time over at our Hype Influencers’ BMW experience. He was carrying a skateboard with him while slowly approached the rest of the group — he immediately stood out from the crowd with his fresh and witty style, and laid back attitude. I remember thinking that this kid definitely has really good people skills, and I think for this exact reason I levitated towards the guy. It wasn’t long before I found myself enjoying Ethan’s company, kicking back with tunes by the late Prince, and exploring the city in a convertible. Later his smooth dance moves put my own to shame and from then on we really started getting to know each other. Ethan joined in at our Hype Influencer night a couple of days later and after hearing his opinions about lifestyle, skateboarding and art, I decided to catch up and ask him a few questions about his own ifs and buts, does and dont’s
Barbara. What’s your story?
Ethan. My name is Ethan Robert Richards, but people call me Bushy, ’cause of my eyebrows. I’m 20-years-old, I was born in Leicester, but grew up in London. As you can imagine, I’m so happy we won the league, this has been a good year for Leicester and for me. I guess my passions are fashion, skateboarding and I guess art in general. I am a full-time model and an amateur street skateboarder.
B. What are your favourite cities for enjoying life?
E. That’s a hard question. Thanks to my amazing mum, I was able to travel a lot as a child, but I would have to say Florida and New York, also Montserrat and Saint Lucia — they may not be cities, but they are beautiful places. My mum’s side of the family are actually from Montserrat.
‘I want to create something beautiful — I love being a canvas for something someone has created. I’m inspired by my desire to explore and see the world, and by people doubting me at the beginning.’
B. What kind of places do you like to spend time at with your friends?
B. How would you describe your personal style in three words?
E. Cool, simple and edgy.
B. Anything exciting you have planned for this year?
E. London Collections Men is next month, and I have a skate advert that I shot coming out soon. To be honest, I try not to plan too much — I like to take each day as it comes.
B. Let’s talk modelling. What inspires you?
E. My love for art, I guess. I want to create something beautiful — I love being a canvas for something someone has created. I’m inspired by my desire to explore and see the world, and by people doubting me at the beginning.
B. Can you tell us what led you on this path?
E. My friend Meldon told me to go to this casting, ’cause he said I would get it, and I did.
‘My goals are to inspire people to live their dreams, anything is possible. I didn’t have the easiest time in school — I want people to understand that there is nothing wrong with being different.’
B. What’s your #1 good photo tip?
E. My good photo tip would have to be — treat the camera as your best friend. Let it compliment you.
B. From all of your photoshoots, which one stood out as being a real highlight and why?
E. The one I did for Pause Online. It was my first shoot for a magazine — it made me realise I had a future in modelling.
B. Do you have any limitations? Would you model any kind of clothing at all?
E. No. And i I guess it depends if i I agree with what the company stands for.
B. How has social media helped you?
E. It has helped me a lot, it allows me to make a living doing the things I love — and funny enough the first time I got scouted was at a party.
B. What tips would you give readers hoping to grow their own following?
E. Be yourself.
B. Where do you see yourself in, let’s say, the next couple of years?
E. My goals are to inspire people to live their dreams, anything is possible. I didn’t have the easiest time in school — I want people to understand that there is nothing wrong with being different.
B. What do you think about the industry’s beauty standards?
E. I think things have changed a lot in the past couple of years. Modelling is about being unique and standing for something.
B. What does get you the job: — look or attitude? Or both?
E. I think a bit of both. I’ve always been sociable and good with people, but i I think my look has gotten stronger with time.
B. What have been some of the most rewarding aspects of taking this path?
E. Free boards, clothes, food, travelling and I’ve met some amazing people.
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